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JOURNAL OF XI'AN UNIVERSITY OF ARCHITECTURE & TECHNOLOGY

JOURNAL OF XI'AN UNIVERSITY OF ARCHITECTURE & TECHNOLOGY

ISSN No : 1006-7930 || IMPACT FACTOR : 6.1

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CURRENT ISSUE

1. Transforming Higher Education Through Smart Learning Environments in India
    Dr. Anjaneyulu Thotapally – Central University of Odisha.
    Page No : 1-5
    https://doi.org/10.37896/JXAT18.1/4900

2. A REVIEW ON BIOLOGICAL ACTIVITIES OF ISATIN DERIVATIVES
    Meghana. R, Karthikeyan.S – Karpagam Academy of Higher Education, Coimbatore, Tamil Nadu, India-
    Page No : 6-17
    https://doi.org/10.37896/JXAT18.1/4901

3. SADIK-STIELTJES TRANSFORM OF HYPERFUNCTIONS
     Dattatraya B. Patil, Sadikali L. Shaikh – Maulana Azad College of Arts, Science and Commerce, Chh. Sambhajinagar (Maharashtra)., Shri. Vijaysinha Yadav College, Pethvadgaon, Dist: Kolhapur (Maharashtra)
     Page No : 18-24
     https://doi.org/10.37896/JXAT18.1/4902

4. Impact of Strategic Supplier Partnership on Logistics Outsourcing Performance with Mediating Role of Logistics Outsourcing Practices: Evidence from Pakistan’s Textile Sector
     Mubashar Hussain, Dr. Ahmad Bin Jusoh – Azman Hashim International Business School, Universiti Teknologi Malasia.
     Page No : 25-52
     https://doi.org/10.37896/JXAT18.1/4903

5. Determining the role of influential factors on logistics outsourcing performance with mediating role of logistics outsourcing practices in Pakistan’s Textile Sector
     Mubashar Hussain, Dr. Ahmad Bin Jusoh – Azman Hashim International Business School, Universiti Teknologi Malasia.
     Page No : 53-82
     https://doi.org/10.37896/JXAT18.1/4904

6. Social Media Marketing Shaping Consumer Behavior in context of FMCE
     Dr N. Ramu, Ms Vandana Srivastava – IFIM School of Management, Electronic City-1, Bangalore, India.
     Page No : 83-122
     https://doi.org/10.37896/JXAT18.1/4905

7. The Role of Fintech in Advancing Financial Inclusion: A Survey-Based Study
     Mrs.Anitha S and Dr.S.Visalakshmi – Central University of Tamil Nadu., Central University of Tamil Nadu, Thiruvarur, Tamil Nadu, India.
     Page No : 123-144
     https://doi.org/10.37896/JXAT18.1/4906

8. “Decoding Digital Influence: An Empirical Study on the Impact of Social Media Influencers on Millennial Purchase Decisions in India”
       Mr. Ajay Kumar Raja – Govt. Mahaprabhu Vallabhacharya P.G. College Mahasamund (C.G.).
       Page No : 145-154
       https://doi.org/10.37896/JXAT18.1/4907

9. ANTIBACTERIAL AND ANTICANCER ACTIVITY OF THE SELENIUM NANOPARTICLES OF RED SEAWEED JANIA RUBENS (L) J.V.Lamouroux
     Arulmeha Ponradha – Shrimathi Devkunvar Nanalal Bhatt Vaishnav College for Women,Chromepet, Chennai, T.N., India.
     Page No : 155-166
     https://doi.org/10.37896/JXAT18.1/4908

10. “Corporate Governance Mechanisms and Financial Performance: A Comparative Study of Public and Private Sector Banks in India”
         Dr. Malini M V – Government First Grade College, Hoskote Bangalore Rural, Karnataka.
         Page No : 167-188
         https://doi.org/10.37896/JXAT18.1/4909

11. Seed Production Protection and Certification under sui generis legislation mandated by TRIPS agreement in India with Special Reference to Kashmir Valley
       Dr. Nazia Fayaz Azad, Dr. Bilal Ahmed, Dr. Heena Basharat – School of Law University of Kashmir., Skuast Kashmir Agri Economic Statistics.
       Page No : 189-201
       https://doi.org/10.37896/JXAT18.1/4910

12. Evaluating the Influence of Marketing Mix and Brand Image on Customer Satisfaction and Loyalty Towards iPhones: An Empirical Study
       Dr. K. Vikram – Lal Bhahadur Shastri GFGC, Bangalore.
       Page No : 202-218
       https://doi.org/10.37896/JXAT18.1/4911

13. Impact of Algorithmic Trading and Retail Participation on Market Volatility and Liquidity in Emerging Equity Markets: Evidence from 2020–2025
      Dr. Shobha K – Govt. First Grade College Hoskote Bangalore, Karnataka.
      Page No : 219-232
      https://doi.org/10.37896/JXAT18.1/4912

14. Participatory Human Resources Management and Organizational Development in South East Nigeria
       Attamah Ikechukwu Joseph, Victor Onyebuchi Okolo, Gbemisola Ogbolu, Ugbam Ogechukwu Charles, Oloto Martin Chukwudi, Nnaji Christopher Chukwu, and Kobi Ikpo P – University of Nigeria, Nsukka.
       Page No : 233-248
       https://doi.org/10.37896/JXAT18.1/4913

15. AGAVE AMERICANA LINN. BIOLEATHER AND ITS CHARACTERIZATION
       Rathna Kumari A K – Shrimathi Devkunvar Nanalal Bhatt Vaishnav College for Women,Chennai,Tamil Nadu, India.
       Page No : 249-255
       https://doi.org/10.37896/JXAT18.1/4914

16. ASSESSMENT OF WATER QUALITY AND MICROALGAL DIVERSITY IN ADICHANALLOOR POND, KOLLAM, KERALA, INDIA
       N. Ratheesh, Angha Marium Shine, Navya N.S – Sree Narayana College, Kollam, Kerala, India.
       Page No : 256-264
       https://doi.org/10.37896/JXAT18.1/4915

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